About
The story behind the skull & racquets.
The Brand
Preps Not Dead is built on a simple premise: preppy style isn't dead — it just got more interesting. We take the classic foundations — the oxfords, the racquet sports, the architecture — and run them through a lens that's equal parts tradition and rebellion.
The skull and crossed racquets say it all. We respect the heritage but refuse to be boring about it. Think Ivy League meets CBGB. Think a perfectly pressed polo at a punk show. Think mid-century architecture with a modern edge.
Chet Cannon
Writer, photographer, and creative director behind Preps Not Dead. Based in the details — from curated Pinterest boards spanning architecture, Americana, and A-frames to an Instagram feed that blends style with substance.
When not shooting or writing, you'll find him on the tennis court, hunting vintage finds, or cataloging mid-century gems that deserve more attention.
What We Cover
- Style — Curated fashion picks, brand spotlights, and seasonal lookbooks
- Architecture — Mid-century modern, A-frames, and spaces worth knowing
- Lifestyle — Tennis culture, Americana, and the finer things
- Photography — Visual stories and behind-the-lens work
Work With Us
Interested in collaborating? We offer brand photography, creative direction, and styled content. Head to our services page or reach out via Instagram.